ABOUT US

We create original and beautifully crafted conscious luxury accessories with a dark luxe aesthetic.

We embed ethical business practices into everything we do.

We do it because we are passionate about converting the world to conscious consumption practices – we believe that all luxury items should be created whilst respecting people and planet.

CONSCIOUS LUXURY

Social and environmental commitment has been built into our operating model from the outset. Our company is founded on the principles of conscious capitalism, which is about ensuring that the commitment to doing good for all stakeholders, particularly for People and Planet, is deeply embedded into everything the team does and that we’re guided by purpose beyond profit.

Our current areas of focus include:

HIGH QUALITY CONSTRUCTION FOR LONGEVITY, NOT LANDFILL

We love slow fashion, seasonless color palettes, designs that transcend seasons – and products that are built to last versus contributing to fashion’s global landfill issue.

EARTH FRIENDLY CHROMIUM-FREE LEATHERS

Whenever possible we partner with tanneries whose practices include leaving no negative environmental impact in their tanning process.

BIODEGRADABLE AND RECYCLABLE MATERIALS

Our natural leathers and 100% organic cotton linings are fully biodegradable. Our jewellery metals and hardware are completely recyclable. We avoid all petrochemical derived materials.

SMALLEST POSSIBLE CARBON FOOTPRINT

Our supply chain is engineered to ensure our products and their components travel the shortest distance necessary. Our gift packaging is designed to be fully flat-packed for minimal travel space.

SUSTAINABLY SOURCED, RECYCLABLE LUXURY PACKAGING

Our gift-boxes utilise Forest Stewardship Council (FSC) certified paper, are fully recyclable, and most importantly are re-usable by our customers as storage boxes and can be re-flatpacked at any time.

HIGHLY-SUSTAINABLE, ANTI-DEFORESTATION IMPACT LEATHER

We utilise, wherever possible, lambskin and goatskin leathers (food by-products) which have a small environmental impact compared to bovine consumption, which is the largest driver of global deforestation.

COMMUNITY COMMITMENT

We are committed to the communities in every location we operate in, from partnering with suppliers who implement the highest standards for their workers well-being, through to supporting monthly volunteer hours for local NFP’s during work-hours for our team.

OUR BRAND

AVGVS, in case you’re wondering, is pronounced aw-guhs, like the month of August, without the “t”. Our dark luxe aesthetic is derived from our creative exploration of the darker elements of our Australian provenance, particularly the perilous beauty of its fauna and flora.

Our brand motif, the serpent, is our take on the ourobouros, one of the world’s oldest mystical symbols representing timelessness, and also features heavily in our designs, particularly in our jewellery collection and scarf prints.